Influencer marketing is now one of the most effective ways to create buzz around your brand in the age of social media, but if you’ve never worked with an influencer before or you’re used to the more traditional means of marketing your brand, you may be slightly flummoxed when it comes to all the ins and outs regarding how influencers will be able to boost your brand awareness.
The first step is to make sure you’re following rules and guidelines. Different countries will have different regulations when it comes to influencers, so making sure you’re following them and disclosing that you’re working together is key to the smooth running of a business/influencer transaction.
It’s also important to make sure that you let the influencer do what the influencer does best. They know what their audience likes, so be sure to listen to any ideas they have and not be too strict on the nature of the content their producing, otherwise it may come across as inauthentic and could leave your target audience with a bad taste in their mouth.
You should also be keeping track of the results. If an influencer isn’t bringing as much attention to your brand as you would like, it’s important to know that so you know whether or not the relationship you’ve formed has a benefit. To keep track of this you can provide the influencer with a discount code for their fans or give them a unique link so you can track how many people are viewing your page directly from the influencers’ posts.
And if you’re not all that sure about the ins-and-outs of social media influencers, you can always hire an influencer agency that will work sort of as an influencer/brand matchmaking service to make sure that you’re working with exactly who you want to work with, and getting exactly what you want out of the deal.
Working with influencers can be one of the best tools when it comes to marketing, especially when you consider that many of these influencers have thousands – if not millions – of people willing to listen to their opinion and purchase something they’ve recommended.
You don’t want to miss out.
Contact us today to find out how PinkhyEvents can boost brand awareness for your business.