Examples of good use of influencer marketing
Can you imagine the impact your brand would have if it was used by Cristiano Ronaldo, Messi or Jennifer Lawrence? But we are not talking about an advertisement in which we all know that it has charged a sum of money closer to six figures than to five and in which they say a scripted sentence and give the camera a gesture perfectly polished by Stanislavsky techniques; we’re talking about slipping into their lives and finding out that they’re using it in their daily lives… of their own free will. That’s what influencer marketing is for. Well, let’s say we can’t promise these celebrities, but others on the web, what they are for football and movies.
Today we want to present a concrete case in which this marketing modality has proven to be successful. Let’s go?
Influence marketing campaigns that have demonstrated the success of the strategy
Estée Lauder: Until Kendall Jenner appeared as an avid user of the brand, Estée Lauder was associated with middle-aged women. Before her beautiful face revealed the colors of the brand, it would have been very unlikely for a young girl of twenty to invest in her. However, this is part of what marketing influencers, plus 75 million followers, can do when you plan to refresh your product.
Diageo: between bagpipes, visits to Scottish meadows and rest beside a comforting fireplace, the whiskey brands Lagavulin and Oban won the Shorty Awards thanks to the best influencer marketing campaign of actor Nick Offerman and his tales of whiskey.
Naked Juice: the juice brand that promotes a healthy lifestyle uses bloggers who want to advertise the clothes they wear every day, as well as beauty products that enhance their beauty and, of course, the drinks that they bring them energy and health.
Old Navy: this classic brand has opted for the freshness and humor of Meghan Rienks, who has two million followers on YouTube. They were fascinated to know what his idol went out during the day, for a formal party and even for a romantic date at sunset. The campaign was a success, proving that influencer marketing is the trend to promote current brands.
When the jovial brand started to creep into the social media influencer firms that were in vogue, many members of the public wanted to follow suit. The key in this case was to use influencers from different fields because the brand wanted to reach a large audience. This was possible thanks to the versatility offered by its lines, since its audience is large, active and active in various areas of life. Contact us